We could not ignore the online optical eyeglasses any more!
Believe it or not, the online optical stores are booming. You can see from the hot group discussions in Ira’s GlassyEyes.com. According to my rough statistics, only ZenniOptical, the biggest online eyeglasses reatiler so far, takes about 2500 pairs of orders throughout the country EVERY DAY from their website, this is almost 1% of the total consumption of all the prescription eyeglasses in US (suppose the annual total sales of 75 million pairs).
No one can say 1% of the whole country’s business is small business! I remember about a month ago, Essilor called on all the ECPs in US to embrace the new technology to let part of their business online, or there will be further headaches.
CNET’s author Rich Broida wrote about Zenni earlier this year, is this good for country’s optical industry? Rich’s article is here: http://news.cnet.com/8301-13845_3-10219745-58.html
What do you think?
My thinking: being earlier aware of the matter, taking earlier action, the better!