In addition, C SIX sunglasses in a high price do offer exclusive benefits. The first consideration should be given to the technology of its lenses. Lenses of C SIX glasses use Oakley’s panoply of optical techniques including XYZ lens geometry, iridium coatings as well as hydrophobic or oleophobic surface treatments. The second feature of C SIX glasses is their special frames. These sunglasses are equipped with carbon fiber frame CNC that is machined from a single chunk of composite. 

C SIX line from Oakley uses the carbon fiber in a special way. These sunglasses have diamond-tipped cutting bits slice across the fibers, which design grants them a distinctive look. C SIX glasses also provide titanium hinge assemblies which keep up the high-tech look and feel. Furthermore, the temples are allowed to be slightly flexible. 

The C SIX line also offers a less outrageous version named C SIX Aluminum, which only charges $1,500 each pair. Pit Boss is another elite line option from Oakley. This style uses Oakley’s O Matter moulded frame design. What’s more, Pit Boss glasses cost still $595 per pair. The Pit Boss line applies specially shaped titanium outer plates that perfectly match the rest of the frame.

In addition, the Oakley family still provides more fashionable options, such as Monster Dog and Straight Jacket.

During the service as CEO of Oakley since 2005, Olivet helped broker the sale of Oakley to the Italian company Luxottica, which involved totally $2.1 billion. Initial signs after the sale showed that Oakley got manufacturing facilities from Luxottica, in order to further produce and market the Oakley brand. However, there is now negative result that Oakley has lost parts of influence in making notable products. Olivet has been accused of excessively following the boss, Luxottica. 

After the resignation, Olivet is still positive about his future. During an interview with the Orange County Business Journal, Olivet said he would keep good relationship with Oakley and Colin, who was president of the firm and serves as the new CEO now. Olivet also claims that he will also play a personal role in the development of Oakley. 

In fact, Olivet has started an investment concern involving apparel and other consumer companies. His possible roles include investor, active board member and executive. In addition, Olivet also maintains close relationship with Jim Jannard, the founder of Oakley. Olivet plans to contribute to a digital movie camera maker named Red Digital Cinema Camera, which is Jim’s latest venture.

All controversies originate from the attack against the US president Barack Obama by a Fox News Channel host several weeks ago. The host charged Obama with a racist that has a deep-seated hatred for white people. This subjective attack caused unpleasant reaction from the public, resulting in the current resistance to Beck. 

Before the entry of Luxottica, along with other five companies including Aegon, Ashley Furniture, Humana, United States Postal Service and Wyeth Consumer Healthcare, there are already 56 companies who have been in the campaign. Those companies include Airware Inc., Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Ancestry.com, Applebee’s, AT&T, Bank of America, Best Buy, Blaine Labs Inc., Broadview Security, Campbell Soup Company, ConAgra, Clorox, CVS, DirecTv, Ditech, The Elations Company etc. 

The only action advocated by ColorChange.org is to cut off or entirely pull back advertisements on Beck. Many firms have made formal contact with FOX through email. The Postal Service’s Advertising Department stopped its ads on Beck immediately when the issue occurred. Through email, Aegon and Ashley Furniture have also required Beck to remove its ads on the program. Other companies including Humana and Luxottica simply take a similar reaction through a phone conversation. Luxottica Retail takes a rapid action of pulling ads and claims that it has no plans to air more ads on Beck. 

Besides persuading other companies, ColorOfChange.org has still launched a signed petition among its members, which has attracted as many as 180,000 people. The petition aims at urging corporation to reduce advertisements on Beck.

Safilo responded that regarding to the articles and reports by the newspaper, Safilo won’t sell the brand Carrera, Safilo won’t let Carrera have another lover.

With reference to the sale of  Smith line, Safilo responded as “possible”, but highly unlikely.

Carrera is one of the brands owned by Safilo focusing on the designer optical frames, prescription eyeglasses and sunglasses. Smith Optics is world’s leader in the production of ski goggles, helmets, optical frames and sunglasses, it used to be an American sports eyewear company, Safilo purchased it in 1996.

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