New members in management team of Pro Fit Optix
Free-form PALs from Pro Fit Optix cost nearly the same as standard progressive lenses. Compared with other leading free-form progressive lenses, Pro Fit’s PALs are 30% to 40% cheaper. The company claims that these lenses use the full range of digital free-form technologies. Customers are granted with the lowest prices and greatest value at each technological level. Pro Fit Optix has now maintained an experienced management team, some members of which are pulled by Pro Fit from other eyewear firms such as Essilor.
Steve Brewer is the Executive VP of Sales and Business Development of Pro Fit. During his 34 years of experience in the optical industry, Steve has ever served Bausch & Lomb, Cooper Vision, Alcon, Essilor of America and United Healthcare. He was ever a board member of National Association of Vision Care Plans. As a notably senior level executive and industry consultant, Steve can always keep clearly in mind both the industry’s challenges and opportunities. In his opinion, vision customers are undergoing certain changes in expectation towards vision products and the developing Free-Form technology is exciting that it can offer more vision benefits.
As Vice President Sales-Independent Markets of Pro Fit now, Bruce Winslow has also stayed in several optical companies such as Bausch & Lomb, Unilens as well as Essilor. During the past 30 years of experience in this industry, Bruce has mainly focused on the field of sales. He has gained valuable experience dealing with distributors, buying groups, MVC and the emerging network of IPAs. As a result, Bruce provides more suggestion in sales. According to Bruce, the current Pro Pit model is quite unique in the lens market. Regardless of geographical differences, Pro Fit is structured to support independent ECPs in the channel in which they purchase. In another way, the firm has consistently focused on building good relationship with independent ECPs.
The management team of Pro Fit also includes Tom Lyon, who has 40 years of industry experience including customer service, lab and sales management. Most of Tom’s working experiences are associated with laboratories, so that he maintains a great understanding of new technologies including free-form and progressive lenses.
From: www.eyeoverheard.com