Limitation of Transitions lenses
During the past several years, Transitions has aired a huge amount of commercials and spent tens of millions on them. Ads from Transitions claim that its lenses can be clear indoor and dark outdoor. This is the major feature advocated by the firm. Some people are willing to accept it. People who are in and out constantly can actually benefit from these special lenses. In addition, Transitions pledges a refund to patients who are not satisfied with Transitions lenses.
However, another fact is that the market share occupied by Transitions has remained at about 20% for quite a few years, without any increase. Transitions has never gained 30% to 40% of market share. Some customers have realized something fishy from the Transitions’s claim of refund.
For those who do not move from inside to outside or vise versa constantly during daily lives, Transitions lenses are helpless. For example, some people just drive to work, sit inside an office most of a day and drive home in the afternoon. Those individuals can not gain any benefit from Transitions lenses’ features.
What’s more importantly, a pair of Transitions lenses costs additionally more than $90. For those who can not take use of the benefits, the additional fee is meaningless. They can simply save the $90 by buying Rx eyeglasses.
Currently, representatives of Transitions get low salary because the firm has less money to spend after the years’ vast advertisements. In addition, many patients are not aware of the features advocated by Transitions lenses. The company must realize why it can not gain more market share.
From: www.eyeoverheard.com