Essilor Launches Apple iPhone App
After the MIT scientists use iPhone or Nexus One to handle the eye test and issue full optical prescription, Essilor releases its own iPhone or iPod application to allow the users to take an interactive test of the eyes. There are a couple of modules for testing things like vision acuity,astigmatism and duochrome. After finishing the test, the robot will advise you to take a formal eye test, not in other doctors’ office, but in the independent Varilux specialist practitioners in the United Kingdom.
So the real purpose of issuing this app is to drive the potential patients to come to Essilor’s eye test doctors’ office. On this point, this is really a good idea, and this will help Essilor further vertically integrate the optical business.
Currently this app is customized for UK market. The built-in software even has a feature of searching the nearest Varilux office for you to make an appointment for an eye test.
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