CEO change at Oakley
According to the Orange County Business Journal, Scott Olivet has resigned from the CEO of Oakley, after four years of service in this position. Prior to Oakley, Olivet has served several companies. From 1998 to 2001, Olivet was the Senior Vice President of the Gap Inc., esponsible for the Gap, Banana Republic and Old Navy brands. After that, Olivet stayed as the Vice President of Nike Inc. until October 2005. In Nike, he led, developed and executed the firm’s multi-brand strategy.
During the service as CEO of Oakley since 2005, Olivet helped broker the sale of Oakley to the Italian company Luxottica, which involved totally $2.1 billion. Initial signs after the sale showed that Oakley got manufacturing facilities from Luxottica, in order to further produce and market the Oakley brand. However, there is now negative result that Oakley has lost parts of influence in making notable products. Olivet has been accused of excessively following the boss, Luxottica.
After the resignation, Olivet is still positive about his future. During an interview with the Orange County Business Journal, Olivet said he would keep good relationship with Oakley and Colin, who was president of the firm and serves as the new CEO now. Olivet also claims that he will also play a personal role in the development of Oakley.
In fact, Olivet has started an investment concern involving apparel and other consumer companies. His possible roles include investor, active board member and executive. In addition, Olivet also maintains close relationship with Jim Jannard, the founder of Oakley. Olivet plans to contribute to a digital movie camera maker named Red Digital Cinema Camera, which is Jim’s latest venture.