An Innovative Startup Will Help ECPs Sell Eyeglasses Online
If you own a retail clothing store, and you want to extend your reach online, you may register as a “seller” on eBay or Amazon, and then you can also sell to your online customers. Now the same thing will be possible for the independent ECPs selling eyeglasses online. This is what I browsed about at a blogger’s site —– a new concept of online optical store, ZipEyewear.com.
Though Zip Eyewear is just an informational site of its beta version, we can of course know about what the founders are going to do. As what the site reads, ZipEyewear is a uniquely innovative approach to online eyewear sales. If ECPs are ready to embrace Internet sales, ZipEyewear is here to help lift up their business to the next level. ZipEyewear offers to provide traditional ECPs’ business a strong Internet presence, as well as increase ECPs’ store’s sales volume. Any ECP who wants to sell through Zip, they can register as “provider” and upload own frame selection, and Zip will advertise these frames for ECPs free. Zip only charges 10% of the voucher that the online buyers fulfills on ZipEyewear.
Zip’s “from site to store” program is really an ambitious idea, striving to drive online surfing customers to the stores of ECPs, enabling customers being served with ECPs’ professional optical services(normal online stores are just crippled on this point). ZipEyewear claims all the lenses and frames will be priced based on what the other major online competitors are charging.
Then questions arise naturally. Firstly, How can Zip price the lenses and frames at the same level as other online stores while the ECPs can still make money? 2. How can Zip attract end-users to visit their site? It is very capital- and wisdom-intensive! 3. How can Zip attract ECPs to become providers and upload their frames selection?
Will Zip be the next eBay or Amazon in optical area?